- Sander van Lent
- CEO
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Why independence matters in a changing trade landscape.
- Tue, June 23, 2026
- 2.5 minute read
As artificial intelligence, EU Customs Reform, and shifting global trade dynamics reshape our industry, long-term thinking, adaptability, and trusted partnerships matter more than ever. Reflecting on Gaston Schul’s 180-year history, one thing becomes clear: companies do not remain relevant by resisting change, but by continuing to evolve with clarity and purpose.
Change is accelerating
One thing becomes very clear when you work in customs and international trade: change never really stops. Markets shift, regulations evolve, trade routes move, and technology reshapes how businesses operate.
What feels different today is the pace at which all of this is happening simultaneously.
Artificial intelligence, EU Customs Reform, geopolitical tensions, and increasing pressure for visibility are all reshaping the customs and trade landscape at the same time. Businesses are expected to move faster, remain compliant, reduce complexity, and make decisions with greater confidence in increasingly unpredictable conditions.
In moments like these, experience matters. But so does the willingness to continue evolving.
Customs is becoming a broader business conversation
For many years, customs was largely viewed as an operational function focused on declarations and border formalities. Today, it reaches much further into the business itself.
Customs now influences areas such as:
- Supply chain resilience
- Strategic sourcing decisions
- Sustainability reporting
- Customer experience
As a result, leadership teams are asking broader questions around visibility, agility, data quality, and long-term resilience.
These are no longer purely operational discussions. Increasingly, they are board-level conversations.
The greatest risk can be hesitation
Periods of transformation naturally create uncertainty. Across our industry, we see rapid consolidation, increasing automation, new regulatory frameworks, and growing pressure to digitalise and standardise operations.
In moments like these, it can be tempting to wait for certainty before making decisions.
But history often shows the opposite.
The organisations best positioned for the future are usually the ones willing to adapt early, invest carefully, and prepare for change before it becomes unavoidable.
That does not mean chasing every trend. It means recognising where the industry is moving and preparing thoughtfully for what comes next.
For us, this is not a new mindset. It is part of how Gaston Schul has continued evolving for nearly 180 years.
Why independence matters
Our industry is consolidating quickly. Many businesses are becoming part of larger groups or operating under increasing short-term financial pressure.
At Gaston Schul, independence remains a deliberate choice.
For us, independence is not simply about ownership structure. It shapes how we think, how we invest, and how we build partnerships.
Independence allows us to make deliberate decisions for the long term, whether that means investing in our people, developing new capabilities, or expanding our European footprint when we believe it creates lasting value for customers.
It also allows us to remain close to our customers and maintain the flexibility and pragmatism that increasingly matter in a complex trade environment.
Most importantly, independence reinforces something we strongly believe in: lasting partnerships are built through trust, consistency, and shared commitment over time.
Technology will evolve. Trust remains essential.
There is understandably a great deal of discussion around automation, AI, and digital transformation across customs and trade.
These developments will undoubtedly continue to reshape parts of our industry. But while technology evolves, some things remain constant.
Businesses will still need trusted expertise. They will still need reliable execution and clear communication. And they will still value partners who understand both the operational reality and the wider strategic impact of customs and trade decisions.
Technology can improve visibility and efficiency. But trust is still built between people.
Long-term thinking in a fast-changing world
As one European organisation, Gaston Schul continues to invest in digital capabilities, operational quality, visibility, and the development of our people.
That commitment is reflected not only in how we support our customers today, but also in how we continue to strengthen our European presence and capabilities for the future.
But while systems, regulations, and technologies will continue to evolve, our objective remains unchanged: helping businesses trade with confidence.
After nearly 180 years, we believe long-term thinking, independence, and trusted partnerships still matter, especially in times of change. It is a principle that has guided us for nearly 180 years, and one that continues to shape our future.
Think customs, think Gaston Schul.
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